01Sport21 October 20263 min readThe 3pm blackout is the last thing built for fansEnglish football still bans live TV on Saturday afternoons to protect the people in the ground. It is the one rule the broadcasters haven't bought, and it won't last.→
02AI21 October 20262 min readThe AI pilot that never landsMost agencies are running AI pilots that will never become anything else. The problem isn't the technology. Nobody was ever asked to stop doing the old job.→
03Marketing18 October 20263 min readChatGPT ads will take your customer listOpenAI lets advertisers upload 25,000 emails or phone numbers to reach matched ChatGPT users. The targeting is old. The context, a private conversation, is not.→
04Marketing17 October 20263 min readThe checkout is leaving your websiteTikTok has put an AI shopping assistant and one-click buying in the feed. Google has a cart that follows you round the web. Retailers are about to lose the customer.→
05AI16 October 20263 min readThe $29 cap on the tool that was workingAccenture has capped staff Claude spend at $29 a month. Meta and Microsoft are rationing too. The firms selling AI transformation hit the bit nobody budgets for.→
06Marketing15 October 20263 min readThe ad slot that delivered spywareResearchers found government spyware delivered through ordinary ads on the BBC and the New York Times. If you buy programmatic media, this is your supply chain.→
07Marketing14 October 20262 min readThe brief nobody talked to a customer aboutThe most expensive marketing mistakes start in the brief, when a room of people describe an audience none of them have met. How to spot one before the money goes.→
08Sport7 October 20261 min readKick-off times are a media product nowFixtures used to be arranged for the people in the ground. Now they're arranged for the schedule. What that says about who football thinks its customer is.→
09AI2 October 20264 min readThe robo boss now needs a witnessCalifornia has banned sacking people on an algorithm alone. A human has to check the work first. Most agencies already run a robo boss: the utilisation report.→