Dom Carter

Agency founder, AI builder and a two-time Ironman.

I spent 5 years building an agency working with luxury fashion and sports brands, before it was acquired by Embryo, where I now sit on the board and oversee strategy, AI and innovation. I write here about AI, marketing, and what’s changing in fashion and sport relevant to my work.

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Brands I have worked with

Latest

Sport2 November 20266 min read

Do you need to be the headline sponsor of the New York City Marathon?

Sport1 November 20269 min read

Ironman 70.3 Málaga 2026: race report and course guide

Marketing30 October 20263 min read

Google just admitted its AI answers are costing clicks

Sport30 October 20263 min read

Hyrox has joined triathlon, and I'm not sure triathlon needed it

AI29 October 20263 min read

IKEA retrained the people AI replaced, and they became a €1.25bn sales channel

AI28 October 20262 min read

AI gets you most of the way. The last part is still yours

Off the desk

Riding through snow at the Col de Vars — Col de Vars

At the helm in the Ionian — Ionian

Out for a run in Denver — Denver

Recent on Strava

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Get in touch

Talk AI or sport: dom@domcarter.com
Work with me and the team: d.carter@embryo.com