Brands

Brands I’ve worked with.

A line on each, because a wall of logos tells you nothing. Fifteen years, two agencies, one of them mine, across sport, property, fashion and hospitality.

Sport

: ASSOS of SwitzerlandSeven years, through the brand’s biggest period of growth and its push into the US. Online revenue up more than 50% across 4 of those years; the app launch beat its download target 15 times over at a cost per install of 6% of target. Paid media across every channel, social content and the creator programme.
British Cycling: British CyclingThe national governing body for cycling in Great Britain.
: Swiss SideSwiss aerodynamics specialists: wheels and testing for pro teams and amateurs who take it seriously. Paid media and growth planning.
: SWIHandmade Italian carbon road frames. Launch and paid media.
: SUDUManchester sportswear brand. Launched on Premier League football shirts.

Property

: Legal & GeneralBuild-to-rent scheme launches, end to end: UX, web design and conversion through to lease-up forecasting that fills buildings from the day they open.
: Grainger plcThe UK’s largest listed residential landlord. New scheme launches across the country, from the website and the conversion journey to the lease-up forecast.
: RiverstoneLuxury later-living in Kensington and Fulham. Pre-launch and ongoing lead generation across Meta, Google, Microsoft, programmatic, audio, out-of-home, print in the Telegraph and Condé Nast, and LinkedIn for the families. Leads 151% over target, with sales ahead of plan before viewings opened.
: SalboyManchester residential developer.

Fashion

: New & LingwoodPartner from 2021. Founded in 1865 to outfit Eton College. Rewrote more than 500 product titles and descriptions, added channels beyond Meta and Google, beat the return target by 40% inside 5 months, then scaled paid-media revenue by 135%.
: Private White V.C.Manchester born and bred outerwear, handmade in England. Performance marketing for a brand whose factory is 10 minutes from my office.
: BelierPartner from 2022. Rebuilt search and shopping from scratch and held a return above 5x for most of the first 10 months, against a target of 4x. Then launched affiliates, 52% ahead of forecast.
: BlakemillBritish menswear label.
: SeaseItalian outdoor luxury. European paid media.

Hospitality

: Bella ItaliaNational Italian restaurant chain.

And the agencies behind them.

Embryo: Embryo, 2026 to nowChief Strategy Officer at one of the UK’s largest independent marketing agencies, Manchester.
Serotonin: Serotonin, 2019 to 2026CEO and co-founder. Grew it from 5 people to 30 and £5m turnover with Clair Heaviside, then rolled it into Embryo.

If your brand should be on this list, get in touch. If it already is and you’d rather it wasn’t, same address, and it comes down the same day.