Talks
On stage.
I speak on performance marketing, what AI is actually doing to it, and how brands reach the people the platforms ignore. Decks are here where I’m allowed to share them, and the longer write-ups live in the playbooks.
Reaching the Unreachable
Most ad platforms only show your ads to people who were going to buy anyway. This talk sets out the 4 steps we used to find budget for the customers the algorithms ignore: consolidate lower-funnel spend, block invalid clicks, map how intent builds over years rather than days, and split the strategy between new customers and in-market ones.
Winning content strategy with agile creative analytics
How a luxury cycling brand kept a fiercely loyal performance audience while winning a younger one it had never spoken to. Paid media used as a creative test lab rather than a sales channel, weekly creative drops judged on saves and comments, and creators chosen for alignment rather than reach.
Photo: DigitalFlow for Dagorà 
Photo: DigitalFlow for Dagorà
Want this in your room?
I do 20 to 45 minutes, no slides full of logos, and I’ll take questions for as long as you like. Email dom@domcarter.com with the date and the audience.